I purchased this printer from Target, along with a 50 pack of photo paper. I did so without reading any reviews, but was able to compare features with other photo printers, and loved the ability to print videos/AR! After a few uses, I did find myself a bit bummed on the quality of the prints, as photos were often dark and had very faint lines across the photos. I wrote to the customer service, and was promptly responded to and given explanations of why this might be, and received tips about how to improve the print quality. Joe, the support agent handling my ticket, replied with:""I think the color issues are to do with ZINK and the quality of print ZINK can provide (as opposed to any defect in the printer). ZINK is our film supplier and they make very great film that requires no ink to print! Super cool. This allows us to make printers that are super small, portable, and work perfectly with your phone. Great benefits. The bad news is that because the photos are of an 'instant print' quality with no ink, it means they'll never be as good as of a quality as an Inkjet type printer.If print quality is your main concern, I might suggest a Cannon Inkjet or a Kodak dye sublimation printer instead of a ZINK printer like Lifeprint, HP Sprocket, Polaroid Zip, or others. While we offer great benefits in terms of portability and a robust app, augmented reality, and other features, the photo quality won't be as good as the other options that use ink.To help improve the quality of your photos, I would recommend using the ""Edit"" tool within the Lifeprint App before printing and doing the following:1) Tap the ""Enhance"" button and select ""Scenery"" to get more vibrant colors2) Then scroll right and go to the ""Lighting"" tab and increase/decrease the brightness by about 40%-50% depending on the photo.""He is sending me some more photo paper, so that I can try these tips. I appreciate the honest feedback from the company and the tips to help get the best print quality for me. For me, the good is outweighing the bad. I am not 100% satisfied because of the lower print quality as compared to an inkjet printer, but the trade off to be able to also print video/AR makes this product well worth the purchase.I am using the prints as stickers in my memory planner, and it just makes the memory keeping that much more special to not only see a snapshot, but also video/AR of moments I may have otherwise forgotten.