You, At a glance - Because it 's on your wrist, Apple Watch lets you receive notifications immediately and conveniently. The moment the people or apps you care about have something to say, you 'll feel a gentle tap. Throughout the day, Apple Watch measures your workouts, tracks your activity, and helps encourage healthy routines. We designed Apple Watch to reflect a wide range of tastes and styles. And you can make it even more personal by switching bands and changing watch faces, anytime you want. From the way it works to the way it looks, Apple Watch isn 't just something you wear. It 's an essential part of who you are.