Having recently watched my 6-month old Sony Xperia smart phone face-plant into a rock while hiking in South Africa. Yes, it had a case, but as luck would have it, the rock found the glass directly. I dreaded the purchase of yet another $300-400 phone. Best Buy has nothing of interest at $300 or more. The AT And T store would encourage me back into a contract or charge a high price for a basic unit. So I jumped on Amazon and searched for ""ruggedized phone"" (figuring I would drop the next phone sooner than later). I was thrilled to find so many models, even brands I had never heard of, many of which offered features I was not even aware existed. Yet most started at $300, again.Then I found this Kyocera DuraForce for just $75. Too good to be true?! This phone appeared to be the same that was sold in the AT And T stores, but without the plan or higher price. I was wary, but upon arrival, thrilled.It is a solid, well built phone. Sturdy and embedded in a permanent, rugged case. Each hatch (SIM/SD card, ear phone jack, USB) are water tight (you can see the seals). It offers 8 physical buttons which I like as tactile functions can be made to work without having to look at the phone. Not only can I change the volume, but I can switch from Blutooth to speaker to ear without touching the screen. I have always preferred the original Android concept of physical buttons at the bottom of the LCD screen for Menu, Home, and Return, which this phone incorporates. No matter the application, these functions are always in the same place.The speakers are loud and clear, the LCD is bright and clear, and the case is on-par with Otterbox for durability. The Android interface is one of the best organized, most functional I have ever used. The addition of the AT And T utilities is nice, as they have put some thought into their function, unlike Motorola (basic, unaltered Android) or Sony (made many things more, not less complicated).I am considering buying a second, to keep in the closet, as my backup or as a quick gift to a friend for when their far too expensive iPhone or Samsung bites the dust.