Apple seems to have taken over the universe with their products. The industrial design is so sleek and innovative, their pods are irresistible. This Shuffle is equally amazing. I never saw the point of a shuffle before. No screen, small in size but not ""that"" much smaller than a pod with many times it's capacity. Seeing someone using this shuffle, though, just blew my mind. It's the size of a postage stamp and just clips on your pocket or belt. It's metal and so does not have the scratching issues. Once docked in iTunes, you can set it to automatically reload itself with random tunes or only to select your highest rated songs. There is a switch on it to hear your songs consecutively if you prefer. The sound is amazing and the ear buds have been improved I am told. It is so small, you can buy a tiny leather case and clip it to your key chain. I imagine if Star Wars was made today they would be fighting with iSabres, flying in skyPods and Luke's name would be Steve. (The force seems to be strong with this one.) For perspective, I am not an Apple zombie, and in fact just bought the Toshiba GigaBeat instead of the 5 gen iPod, which has caught up and passed Apple in innovation on that one. For now.CONS: As usual, you are forced to buy accessories that will be necessary. The dock only charges from your usb port so to travel with it you really need a wall charger adapter. There is no carrying case included at all to throw the pod into with the charger and earbuds for transport. Useful service time is 12 hours they say, which is understandable since the battery must be tiny; but still you must remember to charge it daily.