Our competition's business model is to sell you a printer and make massive profits on their proprietary labels, charging you as much as 20 times the label price. With Rollo, you can print on any direct thermal label of any size for any application. Rollo installs and works like a regular printer and you may print to it from any application including Adobe PDF, Microsoft Word, your internet browser, and others. Our mission is to provide the fastest, most reliable, and affordable label printer so that you can focus on other areas of your business. We want you to have a choice when it comes to buying your on-going supplies. Buy it from us or buy it elsewhere. Rollo will automatically learn your label and go to work. Print labels up to 4.16 wide, including 4.1 x 6.275 shipping labels, FBA labels, warehouse labels, barcode and identification labels, bulk mailing labels and other large-format labels Use Rollo's advanced thermal printing technology without the need for expensive ink or toner. Product is compatible with most thermal direct labels, including UPS labels.