I have read people write this is an awesome lens for the price. This is true, but it's an awesome lens period, even if it was priced much higher. I actually don't understand why Sony is pricing it so low. It produces fantastic images, has fast autofocus, is small, light, f1.8, and has a programmable focus hold button that the $999 Sony 55mm f1.8 doesn't even come with. This has quickly become my number one lens for my Sony A7III. I tend to gravitate toward the more telephoto side of things and this lens fits my style so perfectly. It is hard to imagine anyone who is going with primes as opposed to zooms for their E mount Sony system not to include this lens as part of their kit.Sure there is the f1.4 GM lens, but it's 3x the price and even if you're rich that thing weighs 3lbs! 3lbs??? Now don't get me wrong, I'm sure it is an amazing lens. I'm sure it takes better quality images than this one, and of course it's f1.4 which is the real draw to that one, but do you really want to lug around an extra almost 2lbs? Well I'm sure some people do, and some people have to as photography is their living. If you can live with f1.8, which is wonderfully wide as it is you'll have a much more pleasant time with a lens that is almost 2lbs lighter and you can use the extra $1000 toward a nice vacation, or an additional lens (the 55mm f1.8 is basically free with the money you saved and it only weighs an extra 1/2 lb. Two lens for about half the weight of the single 85mm f1.4.I'll be honest, I do lust after the 85mm f1.4, but I know I'd regret carrying around all of that extra weight. A big selling point of the Sony A7III is the size and weight. Adding that giant 85mm f1.4 to it just seems to defeat a lot of the purpose of this system.In conclusion, buy this lens. I don't believe there is a better deal in photography right now than this quality lens at it's current price. Maybe the A7III itself is as good a deal as this lens, but this thing is selling for $548 at the time of writing this review. They even put it on sale for $50 off list. I have no idea why, but it makes me love Sony even more.If anyone is still reading or interested I'm a long time Canon user. 15+ years with Canon. I sold it all and moved to Sony last month. I still have affection for Canon, but I'm a very happy mirrorless convert and this Sony stuff is just incredible and I have no regrets.