It's pricey compared to the competition but its also an official Apple product. The finish is extremely high quality. The cover sticks to the side of the iPad via a magnet, and its firm enough that you wont have to worry about it falling off unless you are trying to make it fall off. The cover itself is quite versatile, it turns the iPad on/off when you open/close it, and it is also sturdy enough to act as a stand. It also protects the screen!All that and a bag of potato chips!