Kelloggs Special K Cereal is a lightly toasted, lightly sweetened rice cereal, high in flavor. Enjoy Special K every day as part of a healthy, reduced-calorie diet. Its an excellent source of 11 vitamins and minerals. Kelloggs Special K gives you the satisfaction you crave any time of day. In addition to cereal, Special K offers a variety of products and a wide range of delicious flavors.