I have been using this cable for 18 months. I've tried a few Amazon Basics products in the past and have always been impressed. I needed a longer USB cable for my vinyl cutter, so decided to try the 10' Amazon Basics brand. It arrived in 2 days coiled in a plastic bag, inside a smiley face box. When I went to plug it in the vinyl cutter, I noticed how much tighter the connection seemed compared to the shorter cable I was replacing. The same was true with my laptop. The connection seemed much more secure. The cable itself seems to be thicker than others in the same price range. The vinyl cutter I am using this cable with is very picky. Lower quality cables cause errors, and can cost a lot of money due to wasted material. With the Amazon Basics cable I've experienced zero errors. All in all, this cable has exceeded my expectations. I have since replaced multiple USB phone cables with Amazon Basics cables and have been impressed with all of them. Highly recommended.