Refreshing to get a cord that has been designed with the idea that we may want to keep our watches on a nightstand and plug it into the outlet near the baseboard! In other words, this cord is LONG and it's appreciated. I used it to put into a watch stand and it works perfectly. The magnet is strong and is recognized instantly by the Apple Watch and the cord feels much more substantial not only in length but in width. I'll order these for the rooms I spend the most time in.